Unlike some of the ‘integrator’ data suppliers, we don’t rely on data from a handful of app designers, which at best has no more than 5% of the population. Our anonymised, aggregated, GDPR compliant data is our own, with a sample size of over 35% of the UK population, which is then extrapolated to cover the whole population. It’s accurate, reliable and collected in real time. Most of all, it’s trusted. Trusted to the extent that it was used by the UK government to understand anonymised, aggregated people movement trends throughout the pandemic.
These are challenging times for retail, and few are expecting it to get easier in the short term. You need to be aware of trends as they emerge, and to take advantage of the insights that data can provide. I’d love to show you how we can help. You can connect with me via LinkedIn.
* Data insights from O2 Motion never allow identification or mapping of individuals and operate within strict privacy guidelines.
